Wi-Fi Alliance President and CEO Edgar Figueroa characterized the branding refresh as meant to be more consumer friendly than the IEEE designations. "For nearly two decades, Wi-Fi users have had to sort through technical naming conventions to determine if their devices support the latest Wi-Fi. Wi-Fi Alliance is excited to introduce Wi-Fi 6, and present a new naming scheme to help industry and Wi-Fi users easily understand the Wi-Fi generation supported by their device or connection."
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