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Friday, September 14, 2018

AT&T bolster with it ownership of HBO and taking on Netflix as media Walmart.


The telecom giant has been touting its new media assets and digital content portfolio since closing its acquisition of Time Warner earlier this summer. The sale gave AT&T ownership of premium channels including CNN and HBO, bolstering efforts to compete in the media and advertising space against giants such as Netflix. 

As AT&T CEO Randall Stephenson said Wednesday if Netflix is the Walmart of direct-to-consumer streaming, AT&T-owned HBO is the Tiffany. 

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