Gartner Senior Principal Analyst Bill Menezes said that AT&T's initial 5G play looks more like a commercially available trial than a true commercial launch.
"They're probably going to be very selective about where they want to launch it, but we'll still be able to learn a few things," Menezes said: namely, the performance of the hot spots, such as whether AT&T's 5G service can be provided to, say, an apartment complex or high-density office building without needing external antennas like the ones employed by Verizon's 5G Home; and the value proposition of AT&T's 5G offering. Mo Katibeh, CMO for AT&T Business, said in a statement that he expects that initial customers will be "innovative, growing businesses."
Menezes added that there are likely to be details about the service that AT&T just hasn't revealed yet. If AT&T is looking to serve the broadband market, for example, 15 GB is a small data bucket — but if its 5G plans zero-rate services such as video streaming, he said, that's a different story.
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